Consulting

Consulting

Almost everything we do it is powered by the Mergen edge. This holistic approach allows us to generate unique perspectives that we use to create solutions for you. By infusing the edge into everything we do, we can help you rethink approaches, re-frame old challenges into new opportunities, and re-imagine what’s possible.

Our Offering includes but not limited to-
Business/Market Intelligence
Consumer/Market Strategy
Portfolio Optimisation
Strategic Content Development/Advocacy Support
Market Survey/Research
Performance Benchmarking
Competitor Analysis (SWOT, PESTEL, etc.)
SME Interviews
Forecasting
Pricing Ananysis
Technology assessment

Business/Market Intelligence
We provides information which is relevant to a client’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining strategy in areas such as market opportunity, market penetration strategy, and market development

Consumer/Market Strategy
Marketing strategy at Mergen Advisory is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage. Strategic planning involves an analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies that contribute to the goals of the company and its marketing objectives.

Portfolio Optimisation
Mergen will help you manage and optimize product portfolios by identifying current and upcoming high-growth markets, aligning your product portfolio to tap the opportunities, and recommending portfolio optimization strategies. Areas of focus include:

  • Current and future product range alignment with the company’s growth objective
  • Assess performance of the company, by product
  • Market segmentation to identify new high growth segments
  • Mapping against competition
  • Gap analysis
  • Business development & licensing
  • Product life cycle management

Strategic Content Development/Advocacy Support
We help clients to provide strategic content development for promoting product and solutions, develop awareness, early adoption and inclusion with the policy makers, consumer, investors and regulators.

Market Survey/Research/Assessment
Market assessment provides in-depth and specific analysis of the potential of a proposed product, service, or investment. The study may include evaluating market dynamics, current and anticipated market competition, and market potential as well as understanding the burning issues and trends,

Benchmarking Study
Benchmarking studies provide facts and metrics on various parameters based on which the industry standards can be measured and compared with the company’s internal facts and metrics. The benchmarking studies provided by Mergen are product benchmarking and channel benchmarking

Competitor Analysis (SWOT, PESTEL, etc.)
Competitive intelligence studies involve gathering and evaluating information related to different competitors/stakeholders operating in a business environment. It includes assessing and analyzing product portfolios, number of employees, geographic reach, unique selling points, strategies, price differentiation, historic and forecast market revenue assessment, business models, business revenue mix, and SWOT of various players.

SME Interviews
We conduct a wide range of interviews with subject matter experts who can provide the insights which is needed for precision decision making

Forecasting
We support companies to forecast the demand for the end-products as well as products in pipeline; proprietary tools and frameworks are used for short-term and long-term estimation of the market

Pricing analysis
Pricing analysis at Mergen Advisory involves the study and evaluation of product prices and their trends over a period of time. It includes:

  • Assessing competitor product prices at the user end and across the supply chain.
  • Studying customer and end-user perception of product prices and validating whether the products are affordable for the customers.
  • Providing volume discounts based on the quantity of the product and offering rebates on different product categories.

Technology assessment
Technology assessment at Mergen Advisory involves studying and evaluating upcoming technologies. In order to gain a competitive edge in the market, companies plan to expand their businesses and penetrate new markets through new developments and by launching new technologies. These services involve assessing competitive technologies, benchmarking client technologies against competitors, and forecasting the potential of new and upcoming technologies.